Have you ever noticed how many applications are on your smartphone, and how many have you downloaded today? According to the latest insights, more than 6.63 million applications are present in Apple and Google App stores. With improved adoption and interactive communication of new services or products, mobile applications have become synonymous with marketing strategies. This trend has also resulted in a growing reliance on reputable mobile and web application development services provided by a trustworthy mobile and web application development company.
However, discerning the standout among the latest trends in mobile app development services and identifying the ones that encompass feature-rich and resilient applications has become an insurmountable challenge. Thus to thrive and survive in this digital age, it is necessary to get acclimatised to the ever-changing trends of mobile application development. Numerous mobile app development trends are coming to the forefront in 2023; here are a few of the most prominent ones.
1. 5G Rise
5G technology has been introduced for quite some time now and has been around for a while. But it has become a trending word in 2023. Several telecommunications and technology organizations are implementing 5G on a comprehensive scale in the market. It is anticipated that by 2024, around 660 million smartphones, accounting for nearly 47.5% of global devices, will be compatible with 5G technology. The advent of 5G will revolutionize both the process of app creation for companies and the way individuals utilize these apps. Enhanced efficiency and speed will make mobile applications faster and operate more seamlessly. It will also include rooms for innovation due to the following aspects.
- 5G is 100 times faster than 4G
- With faster performance, high resolution, and lower latency, 5G will make a significant impact on video streaming applications
- People can transfer data rapidly from smartphones to other devices
- With the swift processing of biometric data for identification purposes, mobile payments are poised to become both secure and rapid
- Latency reduced from 50 milliseconds in 4G to 1 millisecond in 5G
- 5G is bringing new opportunities for VR and AR as the technological integration into the applications has become much easier
- 5G allows developers to create new features without affecting the negative performance of the mobile application.
2. VR and AR
The success of Augmented Reality (AR) in mobile apps has paved its way into the digital world. It showed how to practically use Virtual Reality (VR) to offer a more immersive user experience. In the contemporary world, various scenarios abound where numerous brands are leveraging VR and AR to enhance user experiences. For example, many renowned companies like Apple, Meta, and Google are harnessing VR and AR for innovations. Google has recently launched a new feature named Live View in Google Maps. Through this feature, users can see real-time direction in the real world.
LiDAR is another vital technological advancement in the AR sector. LiDAR is present in iPad PRO, iPhone 12 Pro Max, and iPhone 12 Pro. The user can capture high-standard images with LiDAR, even in low light. Apple has also revolutionized the shopping process of furniture by collaborating with IKEA to introduce a new feature called Studio Mode. This technology assists users in directing their phones towards their desired furniture placement location. By utilizing LiDAR, the entire area is scanned to virtually position a furniture model.
L’Oreal has also developed a virtual makeup application that allows users to check out how the desired makeup product will look on their faces. This facility is also present in Lenskart, where users can try on spectacles and sunglasses virtually before making a purchase. Mobile application development is planning to go mainstream with the help of VR and AR technologies. The heightened utilization of VR and AR is set to usher in transformative user experiences within the realm of mobile application development.
3. Grocery and Food Delivery Applications
Significant progress was achieved in the food delivery and grocery delivery sectors during the lockdown period, primarily driven by constraints on resources. While adhering to lockdown measures, a majority of individuals adopted the use of meal kit services and Instamart delivery applications for their at-home needs.But even after the lockdown restrictions were lifted, the dependency on such applications has not decreased. People didn’t stop ordering groceries and food online through these apps, which still count for 15.5% of the application users. The rapid ascent of food and grocery delivery applications is undeniably remarkable, driven by several pivotal factors that shape their growth trajectory:
- The grocery and food delivery app sector is projected to achieve a market size of approximately $320 billion by 2029.
- DoorDash holds a substantial market share in the US, accounting for nearly 50% and is widely recognized as a prominent food delivery app.
- Delivery Hero boasts the highest number of cumulative users among similar platforms.
- Digital sales for groceries in the US are expected to reach around $59.9 billion by the end of 2023.
4. ML (Machine Learning) and AI (Artificial Intelligence)
AI, or Artificial Intelligence, is storming the technical world. More companies are turning to innovative technologies to improve their performance. The AI global market is predicted to reach $2 trillion by 2030. Yet the AI market is expecting huge growth, but ML is also predicting immense success in revenues generating $755 billion by 2027. Indeed, artificial intelligence (AI) is playing a significant role in bolstering the success of machine learning (ML).
5. Super Apps
Many online businesses have followed the policies for one app and single purpose for many years. But now, the circumstances are changing. Companies are shifting from one-stop solutions to single-purpose applications. These applications are known as super apps, and the best example of this is natural AI development by Brain Technologies Inc. in the US. It changed how people interact with their phones, solving numerous purposes in a single application.
Besides, Facebook has extended its reach from a renowned social media platform to marketplaces offering the selling and buying of products or services. Furthermore, you can also make payments or pay your bills from Amazon besides shopping. In a nutshell, convenience is the other name of super apps.
6. Integration of IoT (Internet of Things)
People are implementing IoT in everyday life to improve their lifestyles. It describes the growing device network connected to the Internet, offering control and convenience to the customers. Integrating smart homes is one of the best examples of mobile application development and IoT. You can use these mobile applications for adjusting the thermostat in the house from outside, unlocking or locking the door, and connecting the home security systems. IoT lets you connect other household appliances like TV, refrigerators, and many more. This market is predicted to reach $318 billion in 2023, almost a 58% rise from 2020.
Navigating the Ever-Evolving Landscape of Mobile App Development in 2023
In the ever-evolving landscape of mobile application development services, staying attuned to the latest trends can be the defining factor between a project’s triumph or downfall. As a discerning online business owner, embracing the current mobile application trends of 2023 presents an invaluable opportunity to secure a competitive advantage within the market. By comprehending and internalizing these trends, mobile application developers hold the key to seamless integration, enhancing the overall appeal and functionality of their apps. With the undeniable potential embedded within these trends, there’s little doubt that they will continue to exert a dominant influence over the realm of mobile app development in the foreseeable future. Embracing these trends is not just a strategy; it’s a pathway to innovation and success in a dynamic and swiftly evolving digital landscape.