Perfume Market, Size and Share Analysis, Research, Growth, and Forecast to 2030

The global perfume market size was valued at USD 48.05 billion in 2023 and is projected to grow from USD 50.45 billion in 2024 to USD 77.52 billion by 2032, exhibiting a CAGR of 5.51% during the forecast period.


Type, Product, Distribution Channel, End-User, and Region are studied for the Market

By type, the market is segmented into extrait de parfum, eau fraiche, eau de toilette, eau de cologne, and eau de perfume. By product, it is bifurcated into premium and mass. Based on the end-user, it is classified into women and men. As per the distribution channel, it is categorized into offline and online. Regionally, it is clubbed into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Highlights of the Report

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.

Drivers and Restraints

Announcement of Innovative Solutions to Bolster Market Growth

Manufacturers focus on providing excellent and innovative fragrance solutions to consumers to enhance their experience. The incorporation of strong flavors and oils eliminates odors and boosts the scent’s shelf-life. Companies launch different fragrance solutions utilizing artificial intelligence technology that satisfies the fragrance preferences of consumers. For example, SEPHORA, LVMH announced ‘MAISON 21G’ in April 2021. It is an innovative AI-powered solution aimed at satisfying consumer’s fragrance preferences. Further, the adoption of online retail is likely to fuel product demand globally. Online retail offers consumers an enormous choice that shall satisfy their demand for aromatic fragrances and boost convenience. These factors are likely to drive the perfume market growth.

However, huge research and development costs and uncertain consumer behavior may hinder market progress.

Regional Insights

Rising Demand for Premium Products to Foster Market Growth in North America

North America is projected to dominate the perfume market share due to rising demand for premium consumer products. The market stood at USD 10.50 billion in 2020. Evolving consumer preferences and rising spending capacity are likely to boost the product demand. In addition, increasing the standard of living in Canada, Mexico, and the U.S. is expected to boost the market growth.

In Asia Pacific, increasing disposable income, young population, rising awareness regarding the benefits of the product is likely to fuel the product demand. Additionally, rising demand for premium brands is expected to boost market progress.

Competitive Landscape

Prominent Companies Incorporate Expansion Strategies to Expand their Market Reach

The prominent companies operating in the market devise acquisition strategies to expand their market reach. For example, MINISO CO. LTD set up its fourth new store in India in December 2020. This strategy may enable the companies to boost their reach globally. The adoption of research and development enables companies to utilize effective ingredients and improve their product quality. This strategy enables companies to improve their brand image. Additionally, the adoption of technologically advanced production techniques can boost the companies’ product quality, reduce labor costs, improve operational efficiency, and satisfy organizational efficiency. This strategy may enable companies to boost their market position.

Industrial Development

  • April 2021- Scoots & Co. completed the acquisition of The Garden Fragrance Company for creating novel sales channels for brands, toiletries, and partner’s cosmetics.

List of Key Players Profiled in the Report

  • L’Oréal S.A.(Clichy, France)
  • Unilever Plc (London, U.K.)
  • Coty Inc. (New York, U.S.)
  • The Proctor and Gamble Co. (Ohio, U.S.)
  • The Estee Lauder Companies Inc. (New York, U.S.)
  • Natura & Co. (Sao Paulo, Brazil)
  • Avon Products Inc. (New York, U.S.)
  • Puig SA (Barcelona, Spain)
  • Revlon Inc. (New York, U.S.)
  • Chanel Limited (Paris, France)
  • Shiseido Company Limited (Tokyo, Japan)
  • Beiersdorf AG (Hamburg, Germany)

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