Informes de Expertos publicó un nuevo informe, titulado ‘Estudio del Mercado de Miel 2023-2028′, que ofrece un análisis a la vista del mercado, por procesamiento (orgánica, convencional); por aplicación (alimentación y bebidas, cuidado personal y cosmética, productos farmacéuticos, otros); por canal de distribución (negocio a negocio, negocio a consumidor) y regiones clave. El estudio ofrece análisis para periodos históricos (2018-2022) y pronósticos (2023-2028). Según el informe, la industria mundial de la miel generó $1,83 millones de toneladas en 2022 y se estima que crezca a una CAGR del 5,70% en 2023-2028.
The global honey market has experienced remarkable growth, reaching a production volume of 1.83 million tons in 2022. With its numerous health benefits and versatile applications, honey has become a popular choice among consumers worldwide. Industry experts project that the honey market will continue to witness robust demand, fueling an impressive compound annual growth rate (CAGR) of 5.70% during the forecast period of 2023-2028.
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Key Factors Driving the Growth of the Global Honey Market:
Health Benefits and Nutritional Value: Honey is known for its antioxidant, antibacterial, and anti-inflammatory properties. It is a rich source of vitamins, minerals, and enzymes, making it an attractive choice for health-conscious consumers seeking natural sweeteners with added health benefits.
Culinary Applications: Honey’s distinct flavor profile and versatility have made it a popular ingredient in a wide range of culinary applications. From enhancing the taste of beverages to adding sweetness to baked goods, honey has found its way into various culinary creations.
Natural Skincare and Wellness Products: The rise of natural and organic skincare and wellness products has boosted the demand for honey-based cosmetics, creams, and remedies. Its moisturizing and healing properties make it an ideal ingredient for skincare and personal care products.
Eco-Friendly and Sustainable Agriculture: The cultivation of honey involves the pollination of crops, contributing to sustainable agriculture practices and preserving biodiversity. Consumers are increasingly supporting eco-friendly products, driving the demand for honey and supporting beekeeping initiatives.
Rising Consumer Awareness: Growing awareness of the health benefits of honey, coupled with concerns about the environmental impact of artificial sweeteners, has led consumers to choose honey as a natural and sustainable alternative.
Expanding Retail and E-commerce Channels: The proliferation of retail and e-commerce platforms has facilitated easier access to honey products globally. Online sales channels offer consumers a convenient and efficient way to purchase a wide variety of honey products.
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Key Factors Driving Market Demand for Honey:
Increasing Awareness of Health Benefits: Consumers are increasingly becoming health-conscious and seeking natural alternatives to artificial sweeteners. Honey is perceived as a healthier option due to its potential medicinal properties, antioxidant content, and natural origin, driving its demand among health-conscious consumers.
Versatility of Honey: Honey’s wide range of applications in the food and beverage industry, pharmaceuticals, cosmetics, and personal care products contributes to its strong demand. As a natural sweetener, honey enhances the taste and nutritional profile of various products, leading to its inclusion in diverse food formulations.
Growing Interest in Natural and Organic Products: The trend towards natural and organic products has been gaining momentum globally. Honey, being a natural product, aligns with this trend, attracting consumers who prioritize sustainable and eco-friendly choices.
Rising Food and Beverage Industry: The food and beverage industry, including the bakery, confectionery, and health drinks sectors, continues to grow worldwide. Honey’s use as an ingredient and sweetening agent in these industries boosts its demand.
Expanding Pharmaceutical and Nutraceuticals Market: Honey’s potential health benefits, including wound healing, anti-inflammatory properties, and immune system support, have led to its incorporation in various pharmaceutical and nutraceutical products, further driving market demand.
Online Retail and E-commerce: The growth of online retail platforms has provided greater accessibility to a wide range of honey products, reaching consumers in both urban and rural areas. E-commerce has facilitated the expansion of the global honey market, increasing its overall demand.
Changing Consumer Preferences: Consumer preferences are continually evolving, and with increasing disposable income, consumers are more willing to pay premium prices for high-quality and specialty honey products, thereby driving demand for premium honey varieties.
Foodservice Industry Adoption: The foodservice industry, including restaurants and hotels, is incorporating honey into their menus and recipes to meet the growing demand from consumers seeking healthier and natural food options.
Favorable Government Policies: Supportive government policies and initiatives promoting the apiculture industry, sustainable beekeeping practices, and the promotion of honey products have positively influenced market demand.
Market Segmentation
Type of Honey:
Raw Honey: Honey that is directly extracted from the honeycomb and undergoes minimal processing, retaining its natural nutrients and enzymes.
Processed Honey: Honey that undergoes filtration and pasteurization to remove impurities and extend shelf life.
Manuka Honey: A premium type of honey known for its unique antibacterial properties, derived from the nectar of the Manuka tree in New Zealand.
Organic Honey: Honey produced without the use of synthetic chemicals, pesticides, or genetically modified organisms (GMOs).
Blended Honey: A mix of honey from different floral sources to achieve a desired taste profile.
Floral Source:
Clover Honey: Derived from the nectar of clover plants, it is a popular and widely available honey type.
Acacia Honey: A light-colored honey with a mild and delicate flavor, sourced from the nectar of acacia flowers.
Wildflower Honey: Honey made from the nectar of various wildflowers, resulting in a more complex and varied taste.
Eucalyptus Honey: Honey produced from the nectar of eucalyptus flowers, known for its strong flavor and medicinal properties.
Orange Blossom Honey: Honey with a citrusy aroma, obtained from the nectar of orange blossoms.
Lavender Honey: Honey with a distinct lavender aroma and flavor, collected from lavender flowers.
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