Search engine optimization is the top priority of every thriving business because it expands brand exposure. Google is constantly evolving and updating its search engine algorithms to provide a better browsing experience to consumers. This means SEO flaws that might seem minor can hurt your rankings significantly and prevent you from competing against your rivals. Knowing this, it’s important to find and fix every SEO mistake that might be affecting your rankings.
When it comes to SEO mistakes, most business owners think it is all about optimizing images and posting tons of content. While these things can certainly improve your SEO, there are still some other SEO flaws that usually go unnoticed. Not addressing these mistakes can create room for your rivals to get past you in terms of rankings. This is why you must invest in professional services that can thoroughly optimize all aspects of your website for better ranking.
Hidden SEO mistakes can hurt your rankings significantly; therefore, you must get rid of them timely. Here are the top hidden SEO mistakes to watch out for.
4 SEO Mistakes That Go Unnoticed
The continual updates from Google’s SEO algorithm can leave site owners overwhelmed. While they adhere to these updates and rules, the chances of errors and irregularities are common. Comparatively, if your competitors have these errors addressed timely, they can get a lead and pull you down from the ranking ladder. This article will throw light on all these errors that play a significant role in affecting a site’s ranking.
Here are 4 search engine optimization mistakes that you didn’t know existed.
1. JavaScript Rendering Problems
Most businesses in today’s age build websites using JavaScript to make them more engaging and innovative. While the use of JavaScript can enhance your user’s overall browsing experience, it can also have an impact on your SEO. Specifically, when your website elements use JavaScript code, they are incompatible with Google’s.
As a result, Google crawlers will not add any specific elements or pages of your website to its index. Therefore, when your website is not even taken into consideration by Google, there is no chance of ranking. This is why businesses opt for expert SEO services Dubai to ensure their JavaScript code is compatible and allow search engines to crawl it seamlessly.
2. Schema Markup Flaws
Flawless schema markup is the key to elevating your website ranking. Through this, you can use countless ways and content strategies to drive traffic towards your site. For example, you can craft content for specific search queries like “cake recipes.” If the content of the recipe is structured according to Google schema markup, Google can easily present it to users.
However, minor flaws in the markup will make it hard for search engines to understand your page content. Then, no matter how high-quality content your page has, it won’t appear in search results. This is why it’s important to adhere to Google schema markup rules and optimize your website content according to them.
3. Thin and Duplicate Content
Have you ever wondered why some of your website pages receive comparatively fewer clicks than others? The most common reason behind this is the content of your page. Specifically, pages that have generic and low-quality content can frustrate your visitors and make them leave your website immediately. This contributes to your high bounce rate and poor conversion rates.
Duplicate content plays an equally important role in hurting your website rankings. Whether the plagiarism on your website is internal or external, it can send a negative signal to search engines. Having duplicate content on your pages can confuse the search engines and affect the ranking of your main pages. This is why it’s important to check all your site content thoroughly.
4. Keyword Cannibalization
Keyword cannibalization is another contributing factor to the website’s poor score. Most people think that targeting similar keywords on multiple pages of their website can elevate their ranking. Keyword cannibalization can instead confuse the search engine by sending it mixed signals about your website. This can confuse the search engine when choosing between multiple pages and differentiating the best answer for a specific search query.
An example of cannibalization can be asking numerous people for directions to the same place, and each suggests a different route. Therefore, this can be a fatal SEO mistake that can decrease the ranking of potential individual pages on your site. This is why you must filter out your website for keyword cannibalization to provide search engines with clear directions.
Opt for Professional Services to Make Your SEO Flawless!
Don’t let minor search engine optimization mistakes stop your business from achieving its goals. Leverage the experience of industry experts to make your SEO strategy flawless. Contact SpiralClick now to improve your website ranking and yield better results.