You’ve spent months optimizing your website and pumping out high-quality content but still struggle to rank well in search engines. The culprit? Using broad, highly competitive keywords that every other site is also targeting. The solution? Shift your focus to long-tail, low-competition keywords.
These niche terms may not get as much search volume, but they’re far easier to rank for, which means more organic traffic and leads for your business. This can be done by taking help of agency providing reliable digital marketing services around you.
In this article we’ll walk you through how to research and identify low competition keywords, how to optimize your content for them, and how they can give your SEO strategy the boost it needs. Get ready to leave your competitors in the dust!
Find Low Competition Keywords in Your Niche
Finding keywords with low competition is key to boosting your SEO and getting found by search engines. Here are some tips to uncover hidden gems in your niche:
Do some research on your top competitors and see what terms they’re ranking for. Then look for variations of those keywords that are less saturated but still relevant for your business. For example, if “content marketing tips” is too competitive, try “content marketing strategies for startups.”
Dig into search queries on tools like Google Trends, SEMrush or Moz to find popular keywords in your industry that your competitors haven’t targeted yet. Look for long-tail keywords (3-5 words) in particular, as these tend to be less competitive.
Check out the related searches and “people also ask” sections on search engine results pages. This can uncover keyword gems you never even thought of, like “email marketing best practices” or “social media posting schedule template.”
Survey your customers and see what words and phrases they actually use when searching for products or services like yours. Their language may be different from industry jargon, opening up new keyword opportunities.
Keep an eye out for trending topics on social media, blogs, news sites and discussion forums in your niche. These emerging trends could represent keywords with little competition right now but high volume potential. Jump on them!
Optimize Your Content Around Low Comp Keywords
Focusing your content around low competition keywords is key to boosting your SEO and getting found by more people searching for what you offer.
To find these golden keywords, do some research on tools to see the search volume and difficulty of ranking for different terms. Look for phrases with decent search volume (500-5,000 searches/month) but a low difficulty score. These are keywords you have a good chance of ranking well for.
Once you find some good low comp keywords, optimize your page content around them. Use the keywords in your page title, headings, and 2-3 times in the first paragraph. Then, sprinkle them in a few more times in the rest of the content, aiming for about 1% keyword density.
It also helps to include synonyms, related phrases, and semantically similar terms for your target keywords. For example, if your keyword is “digital marketing services”, also use phrases like “digital creation services”, “social media services”, “digital strategy services”, etc. This helps search engines fully understand what your content and offerings are about.
To rank even better, get other sites to link to your content. Reach out to influencers in your industry and suggest they share or link to your helpful content. Guest post on other sites and link back to your content. Engage with people mentioning your keywords on social media and provide useful information and links.
By focusing on low competition keywords and optimizing your content, building links, and engaging with your audience, you’ll start ranking higher in search results. And the best part is, the less competitive the keywords, the easier it is for your pages to reach the coveted first page of Google. With time, consistency and premium digital marketing services, you’ll build authority and start competing for even more valuable terms.
Build Internal Links to Low Comp Keyword Pages
Building internal links to pages optimized for low competition keywords is a great way to boost your SEO and rankings.
Link to Relevant Low Comp Pages
Go through your site content and identify pages targeting low competition keywords. Then, look for opportunities in other posts and pages to naturally link to those low comp keyword pages. For example, if you have a page on “types of orchids” targeting the low comp keyword “orchid varieties”, link to that page whenever you mention different kinds of orchids in other content.
- Make sure the links are contextual, not just lists of links at the bottom of posts. Contextual links, woven into the content, are seen as more natural and valuable by search engines.
- Vary the anchor text, or visible clickable text, of the links. Don’t always say “click here” or use the page title. Use key phrases from the low comp keyword page to help build relevance.
- Check that the pages you’re linking to are optimized for the target keywords. The page should have the keyword in the title, headers, and content.
Internal Linking Best Practices
To maximize the SEO benefits of internal linking, follow these best practices:
- Link to pages targeting keywords with low search volume and high relevance. These have the most opportunity for ranking improvements.
- Use keyword-rich anchor text for links at least some of the time. But don’t overdo it, as too much exact match anchor text can seem unnatural.
- Link to related pages in a contextual way. Only link when it makes sense in the content, not in link lists at the end.
- Check that the pages you’re linking to are well-optimized for the target keywords. Internal links pass “link juice” to help boost rankings, so link to your best content.
- Practice good linking in moderation. Don’t go overboard with internal links in any one page or post. Link when relevant but don’t force links into the content.
Following these tips for strategic internal linking to your low competition keyword pages can really help give your SEO an extra boost. Build those links and watch your rankings climb!
Earn High Quality Backlinks for Low Comp Keywords
Boosting your search rankings with low competition keywords is a smart SEO strategy. Let’s look at how to earn high quality backlinks for those keywords.
Guest Blogging
Guest blogging on other sites in your niche is an easy way to pick up authoritative backlinks. Reach out to sites and offer to write a blog post for them. Make sure the site is relevant, ranks well in search, and will allow you to include 1-2 backlinks to your site in the post. Some things to keep in mind:
- Choose a topic that’s a good fit for their audience. Provide value, not just promotion.
- Include your target keywords and synonyms in the post where it makes sense.
- Ask for an ‘author byline’ with 1-2 links back to your site.
- Build relationships for future guest blogging spots.
Resource Page Link Building
Creating a helpful resource page on your site gives you a place to naturally earn backlinks. For example, if you have an SEO consulting business, create a “Best SEO Tools” page with summaries and links to various free and paid tools.
- Include a short description for each tool along with a link.
- Focus on high-quality, authoritative tools.
- Reach out to the companies and ask them to link to your resource page in exchange for the free publicity.
- This works for blog posts, videos, infographics or any other useful resource you create.
Track Your Low Comp Keywords in Google Search Console
Once you’ve researched and selected some low competition keywords to target, you’ll want to start tracking them in Google Search Console. This free tool from Google provides insights into how your site and content are performing in search results.
Add Your Site to Search Console
First, you’ll need to verify that you own the site. This typically involves adding a meta tag or file to your site. Follow the instructions in Search Console to verify your site ownership.
Track Impressions and Clicks
After your site is verified, you can view data on how often your target keywords and pages appear in search results (impressions) and how often those results are clicked (clicks). This helps determine if you’re gaining more visibility and traffic from your low comp keyword strategy.
Check Click-Through Rate
Your click-through rate or CTR shows the percentage of impressions that led to clicks. A higher CTR means your listings and content are relevant and appealing to searchers. Aim for a CTR of 2% or higher for your target low competition keywords. If it’s lower than that, you may need to optimize your title tags, page content, or other on-page factors.
See Average Ranking
Search Console reports show your average ranking position for target keywords over time. Track your low comp keywords to see if your ranking is improving, which signals your SEO efforts are working. It can take months or longer to get a low comp keyword ranking on page one, so be patient and consistent.
Conclusion
You’ve learned some tips to boost your SEO strategy by targeting low competition keywords. Now it’s time to put in the work. Seek assistance from expert digital marketing services from the leading energy because they know how to do keyword research and find those long-tail, low competition gems in your industry. The traffic and business growth will follow. You’ve got this! Now go out there and make it happen.