What is the most important thing for your business to flourish online? Yes, it is the traffic. It proves whether you can reach out to your consumers, generating awareness amongst those who need your product/service or not.
To meet these criteria, creating informative and useful content is not the only crucial requirement, but aligning your online efforts as per the algorithms of various search engines is equally important. There enters one of the most heard abbreviations in the present online business world – SEO or search engine optimization.
SEO is a critical and complex process. It involves calculated regular measures to show results for businesses. Only skilled and experienced SEO professionals can sketch a clear path for your business’s online presence. Around 70% of marketers think that SEO is better than PPC for increasing sales. While every organization might or might not wish to hire and begin a separate digital marketing division for SEO operations, the virtual assistant (VA) model works wonders for many firms. Let’s discuss how hiring an SEO virtual assistant can prove to be a smart business move for you.
Why SEO Virtual Assistants?
Firstly, it’s important to understand the purpose behind SEO virtual assistants. To explain it further, let’s see why your business needs to be optimized for search.
You need SEO since:
- The primary source of a website’s traffic is organic search.
- It helps you establish a brand image.
- It helps businesses reach their target consumer market.
- SEO assists in providing an improved user experience.
- SEO helps in increasing your sales.
- It establishes your local presence.
- It is measurable and can be analyzed and rectified.
- SEO not only helps you understand audience response but in building engagement too.
Adding the concept of virtual assistants makes it even more beneficial for businesses. A remotely working SEO expert can make your firm rank high on search engine result pages (SERP) without investing in infrastructure and technology.
How Can SEO Virtual Assistants Help Your Business?
When you hire a virtual assistant for search engine optimization of your website, you can rely on them for the following tasks:
An SEO virtual assistant will utilize various keywords to define your product/services on search engines. They are experts in finding suitable keywords that are high-value and low competition. They can analyze the market to establish your presence based on a distinctive keyword set.
To effectively improve your search ranking, competitor analysis is an important factor. VAs will study your competitor’s marketing strategy and help in executing an effective SEO strategy to dominate the market.
It is about optimizing your website for search. SEO virtual assistants are experienced in creating effective title tags, meta tags, meta descriptions, alt tags, headings, and content. They use high-value keywords. An SEO VA also analyzes your website for overall performance, speed, loading time, structure, internal linking, etc, improving the on-page user experience.
SEO experts use link building to increase the trust value of a website. Links also represent authority to search algorithms. VA would be posting guest blogs on high authority web pages, linking them to your website. They will publish press releases, submit links to the directory, do forum posting, etc.
Optimizing and Marketing Content
Content is another crucial department for a website’s ranking and it needs a good amount of time to research, create content, and market it. SEO virtual assistants can take care of your content management and marketing needs.
SEO VAs can manage your blog posts, articles, infographics, etc. Optimizing them with the right keywords, publishing, and analyzing for modifications.
Virtual assistant for SEO will list your website on various online business directories, like Google My Business, Merchant Circle, Yellow Pages, etc. It is important to mark your organization’s presence. It also authenticates a business and instills trust among customers.
It creates awareness for your business in a localized region through a set of measures. Your SEO VA can optimize your business for localized presence through a targeted and strategized approach.
Social Media Management
Just creating your business’s social media account is not enough to ensure it will be searchable on these platforms. You need SEO-optimized accounts. Hiring an SEO virtual assistant can help you get this job done.
Advantage Of Hiring An SEO VA
To understand the advantages of hiring an SEO virtual assistant, let’s look at its response to various operations of your business.
You can hire an SEO virtual assistant as per need. The cost of in-house human resources, infrastructure, and technical apparatus is saved. Employing a salaried SEO expert involves finding a suitable candidate, training, and perks like insurance, bonus, and paid leaves. You need not worry about these when engaging a virtual assistant.
They work from their remote locations, using their tools and setup. Moreover, with such a limited investment, you get the business growth that you desire.
Engaging a virtual assistant gives you ample time to focus on core business tasks. Skill-specific, time-occupying tasks like website analysis, keyword research, business listing, and more; can be handed over to the SEO virtual assistant.
With a virtual assistant, you no longer need to procrastinate crucial business responsibilities like client meetings, strategizing operations, etc.
Easy To Scale
The virtual assistant model provides you with scaling up and down options. As per business needs, you can choose to invest more and expand your SEO activities, and in case of a funds crunch, you can restrict these tasks. Every business has its highs and lows, and the flexibility to scale is a great option.
SEO virtual assistants are paid according to the decided plan. Since they work remotely, they are more inclined to prove their worth to retain clients. VAs provide work reports regularly and maintain transparency to win clients’ trust. All this makes them more accountable as compared to the in-house team.
As discussed earlier, on hiring SEO VAs, you are only billed for the service as per the plan. Your costs on infrastructure, tools, etc., are saved. Outsourcing SEO to a virtual assistant will save around 70% of the capital you would otherwise invest in these operations.
Moreover, you only have to pay a virtual assistant for the services and work hours they provide.
SEO virtual assistants plan their operations as per business needs. They offer customized plans after due analysis of a firm’s digital platforms. One size doesn’t fit all, different businesses have varied requirements to increase their searchability online, like some may need localized SEO only, others may not want it depending on the target audience. In such a scenario, flexible work plans are excellent.
It is a fact that traffic is the source of generating leads for your business, managing this goal in a better planned way will definitely improve the performance.
An experienced SEO virtual assistant can be vital for overall marketing operations, it will provide a solid foundation and reverberate into a positive long lasting impact on sales growth.