How To Create Perfect Amazon Product Listing Images Design?

Did you know 75% of online shoppers rely on top-quality product images to make their ultimate buying decision (Source: Retail Technology Review)? That’s why; it is imperative to choose Amazon product listing images carefully. Visual aspects of products are essential. You can’t attract potential customers without using top-quality product images.

Amazon product listing is all about uploading product photos, and these photos contain a significant amount of white space.

Do you know why?

The key objective of Amazon Product Listing Images Design is to ensure the finest user experience. Therefore, with all the additional product images, your focus should be the same, i.e., premium quality images.

Are you struggling with finding a suitable product image? This article is the perfect guide for you. We will discuss the ultimate guide you should follow while designing Amazon product listing images.

Nevertheless, before that, let’s briefly discuss the Amazon product listing image optimization concept.

Amazon Product Listing Images Optimization

The process of selecting the images for Amazon listing to improve conversion rate is known as Amazon product listing optimization. The selection of suitable product photos helps the buyer make their buying decision.

Like SEO, your key objective should meet the platform’s needs perfectly. If you are an old Amazon seller, you already know this platform is picky about choosing product images.

Requirements For Amazon Product Listing Images

One of the key steps while choosing a photo for a product listing is that the chosen photo should be relevant. To meet Amazon’s listing requirements, the selected photo should ideally represent the product and its title.

Other tips are useless if you haven’t chosen an accurate or relevant image. It starts with meeting the standards applicable to every product image.

What Are the Standards for All Amazon Product Images?

Here are some standards for Amazon product images you all must meet.

  • Your product should fill 85% of the image so users can see the product clearly and make their decision.
  • The longest side of the image should be between 1600 to 10000 px. You can also upload a 500 px image, but you can’t zoom in the small image.
  • Upload your image in these formats, including TIFF, GIF and JPEG. Amazon preferred JPEFG files as you can’t upload animated GIFs.
  • Amazon doesn’t allow you to upload poorly taken or blurred images. So, take clear images to avoid any inconvenience.
  • You can’t post adult content or sexually suggestive images.
  • No kid models are allowed in any situation.
  • Your photos shouldn’t have Amazon references, trademarks, and variations.
  • You can’t include Amazon badges on your photo, including Amazon’s choice.

These instructions only apply to the main image, as you must follow other instructions while uploading the primary image.

Requirements for Primary Images

Here are some major requirements for primary images.

  • Choose a white background for the primary image.
  • Hire a professional photographer to take quality images.
  • Avoid adding accessories or props that are not included in your products.
  • You can’t upload graphics or illustrations.
  • Take images from one perspective only (don’t click photos from different angles).
  • Don’t cut off or crop product photos; the uploaded photo must show the complete product.
  • You can upload model photos unless you sell men’s or women’s clothes.
  • If you are a shoe seller, they must be facing left at a 45-degree angle.

You must meet all these requirements so that Amazon doesn’t remove your uploaded photos.

What Should Be the Dimension of Amazon Listing Images

Your products’ image dimension is something that matters the most. Therefore, give preference to images dimension before uploading them.

Your images should be at least 500px. But it is always recommended to choose large pictures. The length of your product image should qualify for Zoom. So, the pixel should be between 1000 to 1600px. The ideal image pixel should be 2000×2000 px, as you can add all relevant product detail on that image.

Maintain the backup of these images on your hard drive. However, your image pixels shouldn’t be much more significant.

Images with larger resolutions always have better quality but upload images according to your mobile users as most people view images from their mobile phones.

Pro Tip: Primary images should be of excellent quality, but secondary images have no exact dimension.

Quality images are needed for creating A+ content. So, give core preference to image dimensions.

Should You Add an Image Frame to Your Amazon Product Listing Images?

There’s limited space to upload your product photo. So, it is recommended to avoid adding image frames at any cost. Image frames can divert your viewer’s attention and your image’s focal point.

Don’t add anything worthless to your product image, as your image with limited dimensions should convey a message.

Putting nothing in your product image is always preferable, as white space can make your photo look clear and less busy.

Limits for Product Images on Amazon

You can upload up to nine images per product. It mainly includes one primary image and a maximum of eight secondary images. Amazon Fashion has decreased this count to seven but incorporates several swatches.

The overall Amazon platform doesn’t restrict image count; you can post as many images as you want according to your product type. So, if you follow per-product limits, there is nothing else to worry about.

Besides, if you want to optimize your images, keeping them in square size is always preferable. However, it’s not the rule of thumb, as generally, sellers upload their pictures in rectangular sizes. Thus, there is no exact dimension you need to follow.

But, avoid uploading images in unusual shapes, as pictures with transparent images aren’t beneficial for Amazon.

Final Words

You must follow proper guidelines to perfect your Amazon Product Listing Images Design. The guidance mentioned above can help you design your Amazon product listing images professionally and carefully. Besides, you can create and upload an image that attracts maximum buyers.