In today’s digital age, social media has become an indispensable tool for businesses to promote their products and services. Among the popular social media platforms, LinkedIn is the most preferred professional networking site where people can connect with professionals from different industries, look for job opportunities, and even promote their businesses. In this article, we will explore how you can add a LinkedIn promotion to inform your network about your latest products and services.
Understanding Promotions on LinkedIn
Before diving into how to add a promotion on LinkedIn, it is essential to understand what a promotion is on LinkedIn. Advertising on LinkedIn is a sponsored post that businesses can use to promote their products, services, or events to a specific audience. LinkedIn offers various promotions, such as sponsored content, sponsored InMail, and display ads.
How to Add a Promotion on LinkedIn
Now, let’s discuss the steps involved in adding a promotion on LinkedIn:
Step 1: Set Up a LinkedIn Ad Account
To add a promotion on LinkedIn, you first need to set up a LinkedIn Ad account. Follow these steps to create an Ad account:
- Log in to your LinkedIn account
- Click on the ‘Work’ icon on the top right corner of the homepage
- Select ‘Advertise’
- Click the ‘Create an ad’ button and follow the prompts to create an account.
Step 2: Choose the Type of Promotion
After setting up your Ad account, the next step is choosing the promotion type you want to create. LinkedIn offers three types of advertisements:
Sponsored Content
Sponsored content allows you to promote your content, such as articles, videos, or images, to a specific audience. To create a sponsored content promotion, follow these steps:
- Click on the ‘Create an ad’ button in your Ad account dashboard
- Select ‘Sponsored content’ as the promotion type
- Choose the content that you want to promote
- Set your target audience, budget, and bidding strategy
Sponsored InMail
Sponsored InMail lets you send personalized messages to your target audience’s LinkedIn inbox. To create a sponsored InMail promotion, follow these steps:
- Click on the ‘Create an ad’ button in your Ad account dashboard
- Select ‘Sponsored InMail’ as the promotion type
- Compose your message
- Set your target audience, budget, and bidding strategy
Display Ads
Display ads are image or text ads on the right-hand side of the LinkedIn desktop interface. To create a display ad promotion, follow these steps:
- Click on the ‘Create an ad’ button in your Ad account dashboard
- Select ‘Display ads’ as the promotion type
- Create your ad copy and image
- Set your target audience, budget, and bidding strategy
Step 3: Set Your Target Audience
After choosing the type of promotion, the next step is to set your target audience. LinkedIn allows you to target your advertising based on location, job title, company size, industry, and more.
Step 4: Set Your Budget and Bidding Strategy
The final step in creating a promotion on LinkedIn is to set your budget and bidding strategy. LinkedIn offers two types of bidding strategies:
- Cost per click (CPC): You only pay when someone clicks on your ad.
- Cost per impression (CPM): You pay for every 1,000 images of your ad.
Step 5: Launch Your Promotion
After completing all the above steps, you are ready to launch your promotion on LinkedIn. Click on the ‘Launch campaign’ button to make your advertising live.
Conclusion
Adding a promotion on LinkedIn is a great way to promote your
business and inform your network about your latest products and services. Following the above steps, you can easily set up a promotion on LinkedIn and reach your target audience. Remember to choose the right type of promotion, set your target audience, and budget accordingly.
In today’s competitive business landscape, staying ahead and promoting your business effectively is essential. LinkedIn provides an excellent platform for businesses to connect with professionals and promote their products and services. By using promotions on LinkedIn, companies can reach a wider audience and increase their brand awareness.
FAQs
- How much does it cost to advertise on LinkedIn?
- The cost of advertising on LinkedIn varies based on factors such as the type of promotion, target audience, and bidding strategy.
- Can I target a specific industry with my LinkedIn promotion?
- Yes, LinkedIn allows you to target your promotion based on location, job title, company size, industry, and more factors.
- Can I track the performance of my LinkedIn promotion?
- Yes, LinkedIn provides detailed analytics to track the performance of your promotion, including clicks, impressions, and engagement.
- How often should I promote my business on LinkedIn?
- The frequency of promotions on LinkedIn depends on your business goals and budget. It is recommended to create a promotion schedule to ensure consistent rise.
- Is it necessary to have a LinkedIn Ads account to add a promotion on LinkedIn?
- Yes, you need a LinkedIn Ads account to add a promotion on LinkedIn.