Since the term ‘modern’ has many meanings, your definition of modern packaging may vary from another brand, designer, or professional print branding company.
Therefore, if you build a modern packaging design based on your own preconceived notions of what such a design should look like, you risk alienating your intended audience.
What is Modern Packaging?
When thinking about a modern packaging design, some brands may turn to their past for inspiration. We need to know who we’re trying to reach before creating a design that will resonate with them.
Just what does “modern” entail in their eyes? Please take a look at how people dress, decorate their homes, and listen to music to get a sense of how they define modernity.
In search of a new razor, today’s man is turning to the early 20th century. Jeans, which reached their zenith in the ’80s and ’90s, are still worn by today’s modern ladies.
This stresses the fact that we don’t have to go into the far future to discover a cutting-edge style that will appeal to today’s customers.
Minimalist Packaging
The majority of consumer packaged goods businesses have embraced minimalist aesthetics, and this development is beneficial for some sectors but not for others.
For example, previous ornate coffee labels and tea labels have now shifted to cleaner, less cluttered design layouts to make the final look more cohesive, especially with different varieties and flavors. Find out whether a minimalist layout will help your company stand out or blend in with the crowd before committing to it.
Modern Color Combinations
Packaging that has today’s standard options, like recessed fonts, raised letters, matte finishes, foil finishes, and so on, will consistently be recognized as a product of contemporary design.
Modern Box Packaging
The modern box doesn’t deviate too much from the classic design. What’s different about today’s packaging is that it may take on interesting forms with eye-catching details.
This is how we can strike a balance by incorporating a fresh twist on classic “history repeats itself” packaging.
Designing a Logo in the 21st Century
Creating a memorable brand identity takes more than just considering the needs of your target audience in the present. So that consumer recognition of the brand is not lost when labels are updated, today’s logos should have some kind of predictive element.
Consequently, the branding logo ought to be as straightforward as possible. The more complexity of a logo, the less effective it will be. While it may seem counterintuitive to spend more or less on logo design, competent designers with years of expertise know that this is the ideal strategy.
Sustainable Packaging
It has become something of a norm in today’s society for things to come in environmentally friendly packaging.
Sustainable packaging has recently expanded outside the organic goods market. This is a standard marketing tactic used by well-known businesses across all supermarket sections.
Contemporary Typefaces
Choosing the ideal typeface for your package comes after settling on the buy motivations and color scheme.
With a well-chosen typeface, your message will go more smoothly from packaging to customer. Your primary focus should be how to achieve a sleek, contemporary look while maintaining legibility in the typefaces used.
Modern Materials
Some packaging providers may use cutting-edge materials that help them achieve modern looks. Packaging that has today’s standard options, like recessed fonts, raised letters, matte finishes, foil finishes, and so on, will consistently be recognized as a product of contemporary design.
These days, the word “modern” automatically connotes the word “convenient.” We’re talking about one-handed opening mechanisms, drip-free pour spouts, portion control, and anything else that makes life easier.