Online Classified Market Growing Popularity and Emerging Trends to 2030


The Online Classified Market Share was valued at USD 80.9 billion in 2022. The Online Classified market industry is projected to grow from USD 100.9 Billion in 2023 to USD 381.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 24.80% during the forecast period (2023 – 2030

Online classifieds are a type of online marketplace where individuals and businesses can buy and sell goods and services. Users can post classified ads that typically include a title, description, and photos of the item or service for sale, and interested buyers can contact the seller to arrange for purchase or further information.

Online classifieds have become an increasingly popular way for people to buy and sell items due to their ease of use and wide reach. Many online classified sites are available these days, including traditional sites like Craigslist and newer, specialized sites like Facebook Marketplace and Letgo.

There are a few things to keep in mind when using online classifieds. For buyers, it’s important to thoroughly research the item or service before making a purchase, and to be wary of scams and fraudulent sellers. It’s also a good idea to negotiate the price and inspect the item before completing the sale.

For sellers, it’s important to accurately describe the item or service being sold, and to respond promptly to inquiries from buyers. It’s also important to be cautious when dealing with potential buyers, and to take steps to protect yourself from fraud or other scams.

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Competitive Landscape

The global online classified market research report brings a comprehensive study of type, business model, and revenue source market segments, regional analysis, and advertisement marketplace vertical based company details of key players. As the forecast period 2018- 2023 will bring new opportunities for the market owing to adoption of social platforms and increase in mobile advertisement With SWOT analysis of advertisement marketplace sector based companies and Porter’s Five Force model analysis based findings, and understanding challenges such as rise in fraudulent activities and payment frauds, companies in the advertisement marketplace sector can change the way business is done.

Online Classified Market Players

  • Masig (Singapore)
  • Singapore Press Holdings Ltd. Co. (Singapore)
  • Syoknya (Malaysia)
  • Jualo (Malaysia)
  • Craigslist (US)
  • my (US)
  • Mitula Group (Spain)
  • Claseek Pte. Ltd. (Singapore)
  • Facebook (US) and Microsoft Corporation (US)

 Market Segmentation

The advertisement marketplace sector has seen growth across type, business model, and revenue source segments owing to increase in broadband service providers and growing internet penetration. To study the market, analysts have further segmented type, business model, and revenue source into banner classified, mobile classified, search engine marketing (SEM), social media classified, and website classified on the basis of revenue source. The market is further segmented into business model sub segment which is split into vertical model and horizontal model. Additionally, the online classified market on the basis of type is segmented into health classified, service classified, and product classified.

The segmental analysis presented in the report provides advertisement marketplace field based organizations insights into key growth factors such as increasing global youth population as well as challenges such as gateway vulnerabilities the market will face from 2018- 2023. Broader platform over traditional advertising and cost-efficient and convenient are some of the key factors having an influence on advertisement marketplace industry based companies, suggest analysts as per the online classified market report. But the report also identifies payment frauds and random redirections as major threats companies in the advertisement marketplace will face till 2023.

Regional Overview

Advertisement marketplace market based companies in the online classified market are functioning across North America, Europe, Asia Pacific, the Middle East, and Africa including the rest of the world. Increase in mobile advertisement will be a key growth driver for regional markets. However, gateway vulnerabilities will turn out to be a threat. For the forecast period 2018- 2023. Each of these regional markets are studied in the report. Starting from North America, the regional market and advertising marketplace vertical based companies are spread across the United States, Mexico, and Canada.

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An increase in fraudulent activities will turn out to be a major challenge from 2018- 2023. Parts of the European market covered in the report are regional markets spread across the United Kingdom, France, Italy, and Germany. The market in the region will be benefitted by increase in mobile advertisement through mobile devices as well as adoption of social platforms, suggests the report. Similarly, the advertisement marketplace sector’s segmental analysis for the Asia Pacific region covers India, Japan, China, and others. For the rest of the world, the research report for the online classified market covers the Middle East and Africa. The global online classified market forecasts based on the findings are presented for the forecast period till 2023.

Industry News

In the world of e-commerce, contraction continues unabated, and recently it was the time of the classified advertisements business. eBay stated today that it has struck an agreement to sell its Classifieds business unit to Adevinta, a classified advertisements publisher located in Norway that is majority owned by Norwegian publisher Schibsted. eBay would get $2.5 billion in cash and 540 million Adevinta shares as part of the $9.2 billion purchase. eBay now owns 44 percent of Adevinta and has a 33.3 percent voting share in the company. Adevinta’s interest in eBay was first reported earlier this week, although at a considerably lower price tag of $8 billion.

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