What is Big Data in Digital Marketing?
Big data, in simple terms, means the collection of information and data analytics. This information is usually in large sizes and well detailed so that marketers can use it when organizing, planning, and predicting sales concerning the consumers involved.
Big Data Analytics in Marketing
In digital marketing, big data analytics means examining big data to find the best ways to use the information. This process is quite complicated and requires expertise. But when the result of big data analytics comes out, the stress is always worth it.
It involves the study of market trends, the behavior of consumers, and the discovery of other market patterns. These are usually not apparent to regular marketers that analyze with basic techniques.