The saying A picture is worth a thousand words is significant in the digital and e-commerce world. That’s why web content containing well-designed images or visuals receives up to 94% more views. Besides, according to Amazon stats, more than 80% of smartphone users found product images and photos extremely influential in making their online purchases.
Good listing image designs vitally contribute to attracting and retaining potential customers. Online shopping has become a new norm, and consumers rely heavily on visuals to purchase. That’s why premium-quality, visually appealing images are imperative for online business progression.
Amazon product images are the first thing shoppers notice whenever they land on the product page. So, make it count and present a clear and attractive image to make your product stand out.
Here’s what you should know about Amazon product listing image design.
1- First Impression Matters
Customers first notice the product image when they land on the product page. The image should be top-notched, clear, and perfectly represent the product. A power-quality image can drive away customers, and they can buy someone else’s product.
No matter how amazing your product looks in real life, if you fail to impress customers with relevant images, they will never buy your products.
2- Properly Understand Your Products
Good listing image design helps customers to understand products promptly. Images that show your products from different angles can help customers make better decisions about the product. Therefore, before you take a product image, ensure you have understood the product well and covered the product from multiple dimensions.
3- Use Pure White Space as a Background
Always use pure white (not even grey) background. Failing to do so will get your listing suppressed once Amazon identifies it. Perhaps, their bot will not allow you to upload your product image without a white background in the first place.
4- Be Concise and Clear
Be concise and clear, as clarity is the key. Remember, there are dozens of other product images your competitors upload on Amazon. So, your product images must be clear and better than them. Avoid adding clutter or unneeded objects in your image, as they can distract or confuse your shoppers.
What shoppers see in the image should be similar to what they receive in real life. Also, avoid using low-quality, poorly staged images, as they can ruin your product’s reputation. Ensure your product image is well-lit, focused, and perfectly conveys colors.
Remember, if your image is not like the original products, you can receive bad reviews and more returns. Thus, convey exact-quality (not edited or overly brushed) images because you have to use these images for Amazon, not Instagram.
5- Consider Framing Requirements
If you sell media (books, video, music), 100% of the image should be the cover art. For instance, if you are a bookseller, your book images shouldn’t be weird, i.e., don’t use book images sitting on a tabletop.
Whether you are selling cosmetic products, gadgets, or books, products of all categories should fill 80%-90% of the frame. Avoid awkward cropping and make sure the whole product is in the frame.
6- Avoid Extra Graphics and Text
One of the most common schemes devious sellers do is to put extra promotional or informative text in their main images. Some sellers also imitate the “Amazon Best Seller” or “Amazon’s Choice” badge.
It is NOT ALLOWED and can suppress your images once Amazon catches this activity. If you want to add additional images and graphics, add such graphics or texts in the secondary image, as doing such activities in your primary product image is not allowed.
7- Maximize Your Secondary Images
You can’t overlook the importance of secondary images as they are cavalry. They will never be viewed until customers view the listing. So, once you have created a top-quality, relevant main product image, the next major thing is to maximize your secondary images.
8- Keep Your Secondary Images Relevant
No doubt, the main image’s relevancy is inevitable. Likewise, keeping your secondary image relevant to your products is equally important. Secondary images don’t need to meet strict requirements (including adding white background). Yet, secondary images should also communicate the benefits and potential uses of the products.
9- Tell a Story
It is imperative to add your main product image with a clear shot. However, you can add detailed or closed-up shots of your product's secondary image or customer’s better understanding.
You can show your creativity by explaining your images with infographics. It is important for technical products (including electronic products, gadgets, etc.) or products whose function requires contextual portrayal.
For example, if you are a seller of gym equipment, then your secondary image should demonstrate how to assemble and use the gym equipment.
10- Your Image Should Connect on Emotional Level
You must know that people are emotional creatures, and your images must connect to them emotionally. Capture your image that explains the product and connects it to people.
Now let’s come to the “connect” part.
For example, if you are selling lip-gloss, your first bullet point could say, ‘Tired of clumsy lip-gloss that doesn’t stay on your lips for longer? You need a shiny lip gloss that lasts on your lips for longer.
In this example, you have not explained any technical details of the product. You highlight customers’ concerns to engage or appeal to them better. So, do something similar to your image and connect with your customers emotionally.
Conclusion
In this era of technological advancement and cutthroat competition, you need unique strategies to distinguish yourself. Selling your products on Amazon is no exception, as millions of sellers sell them daily. A well-designed image can do wonders for your product as it wins your customer’s heart.
You can attract customers by designing top-quality Amazon product listing images, as images can attract customers quickly. Therefore, before starting the Amazon product listing image design process, follow the above tips to take and upload product listing images on Amazon’s site professionally.